Meet America's Borrower
Challenge: Finance of America Mortgage faced the obstacle of helping TPO's Broker customers fully comprehend the potential applications of the Two-X Flex product suite for their homebuyers. Our aim was to enhance the visibility of the product suite in a crowded and standardized market.
Solution: We directed our focus toward the homebuyers by showcasing specific personas that could qualify for a home loan through the Two-X Flex product, instead of merely listing product features and benefits. Our customized marketing campaign was designed to humanize each persona for the B2B Broker audience, resulting in a comprehensive approach.
Reason for Success: The Finance of America Mortgage TPO B2B sales team experienced a surge in both the number of conversations with their Broker customers and volume of sales in this particular product line.