Brand Guide

Challenge: Finance of America Mortgage's branding required modernization to maintain a contemporary appearance and stay relevant in the constantly evolving mortgage market.

 

Solution: By conducting a thorough analysis of the leading competitors in regards to their visual appeal, tone, and voice, I was able to identify areas that needed enhancement. This led to the development of a comprehensive brand guide and a complete overhaul of all brand assets to modernize the company's image.

 

Reason for Success: The successful implementation of this brand update can be attributed to the meticulous deployment of the brand guide, which included comprehensive training, updated materials, and office appearances that were consistent with the new brand image.