Times Square Takeover

Challenge: On April 1, 2021, Finance of America became a publicly traded company. As part of its media strategy to build awareness about this fact, the company secured prime billboard space in Times Square.

 

Solution: The visual presentation was designed to align with the brand's aesthetic, emphasizing simplicity and clarity to effectively capture the attention of audiences amidst the surroundings of Times Square.

 

Reason for Success: Through our efforts, Finance of America experienced a significant increase in brand recognition and website traffic.