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Dream Smart

Challenge: To gain a more diverse client base with variety in home-buying objectives, Finance of America Mortgage recognized the significance of augmenting brand awareness by leveraging multi-channel marketing platforms.


Solution: Collaborating closely with the agency, Chemistry Creative, we co-created the "Dream Smart" theme, which was the foundation of our marketing strategy. To ensure seamless execution, I optimized our internal resources and developed a cohesive visual identity along with various marketing materials to reach out to both our existing clients and potential leads, using a combination of social media and web advertising tactics.


Reason for Success: The reason for the campaign's triumph lies in its exceptional ability to effectively connect with the unique advantages that Finance of America could provide, while simultaneously highlighting the innate appeal of homeownership for individuals seeking an enviable lifestyle.




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