Unlock the Possible
Challenge: Finance of America Mortgage aimed to equip its sales staff with multiple touch-points to leverage past or present client databases, thereby remaining at the forefront of their mind as a resource for all mortgage-related queries.
Solution: We created a multi-channel marketing campaign with Chemistry Creative that emphasized homeownership opportunities and inspired clients to realize their dreams. I developed a creative strategy and a cohesive visual identity and implemented the "Unlock the Possible" theme across multiple platforms.
Reason for Success: Thanks to our full-scale marketing campaign, we successfully generated a steady stream of inquiries from both potential and existing clients, which led to an abundance of new loan opportunities for our sales staff to capitalize on.