Unlock the Possible
Challenge: Finance of America Mortgage aimed to equip its sales staff with multiple touch-points to leverage past or present client databases, thereby remaining at the forefront of their mind as a resource for all mortgage-related queries.
Solution: We created a multi-channel marketing campaign with Chemistry Creative that emphasized homeownership opportunities and inspired clients to realize their dreams. I developed a creative strategy and a cohesive visual identity and implemented the "Unlock the Possible" theme across multiple platforms.
Reason for Success: Thanks to our full-scale marketing campaign, we successfully generated a steady stream of inquiries from both potential and existing clients, which led to an abundance of new loan opportunities for our sales staff to capitalize on.
Social Media
Landing Page
Emails