Housing Wire Ads
Challenge: As Finance of America underwent expansion, it became imperative for the leadership team to enhance brand recognition in the thought leadership space to generate greater visibility and attract a larger pool of sales personnel, thus augmenting revenue.
Solution: We initiated a strategic process to highlight the award-winning leadership team, by featuring them in congratulatory ads on both print and digital platforms in collaboration with Housing Wire. This initiative involved meticulous conceptualization and coordination of photoshoots and designs.
Reason for Success: The resulting ads effectively elevated the brand reputation and personal profiles of our leadership team members within the mortgage community, thereby resulting in a positive impact on recruitment and hiring efforts.